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So what is this?

You probably saw a DOT, as this is the way that most of us see the world, focusing on the small differences and missing the big similarities.
The white background is far bigger than the dot but our conditioning entices us to ignore it,
yet without it the dot would not have a canvas for existence. By seeing this unity we give ourselves the chance to imagine some more,
since our point of view has shifted from the small difference to the big picture.
So are you ready to join the dots?
Home
  • Dot Pack Evaluation

    A book is judged by its cover almost always and the same is true of the product.

    Our pack evaluation products are the result of intense study, research of both the dsciplines of design and research .
  • Dot NEWS

    Deeper understanding of regional variations and what it means for your brand.

    Often as brand managers we are faced with such situations: A certain brand works well in the North but not in the South..
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  • Dot Branding 3.0

    Branding no longer what it used to be

    Much of the brand thinking in use even today dates back to the days of industrial revolution. Its limitations often exposed in an environment that has change in some fundamental ways. Not surprisingly,
  • Dot Advisory and Training

    Our team comprises of people who are not only practicing consultants but also active academicians. Talk to us about creating a customised training module for your company about understanding brands and consumers,
  • Dot Content Creation
  • Dot Kids Project
    My daughter is forcing me to either give her royalty for writing about her - "using my life experiences without my permission" as she puts it - or get a pre-clearance from her for these columns. The latter, as you can imagine, is a terrifying thought. As most parents will empathise...

  • Dot Concept Testing



 

A mountain is composed of tiny grains of earth. The ocean is made up of tiny drops of water. Even so,
life is but an endless series of little details, actions, speeches, and thoughts.
And the consequences whether good or bad of even the least of them are far-reaching.
DOT TOOLS is our attempt to shape the future out there with meaningful insights

Dot Tools

  

 

All projects under the Dot Think Banner are our private initiatives to make sense of the world out there.
It is our attempt to join the dots between what is known and discovering what is still a possibility.
Specific client projects could benefit either from insght mining on the current data or on specific enquiry on current platform

Dot Think

 

 

A diary is a peek into the inner narrative of a person. It allows us to be visitors without disturbing the host.
By chronicling the same over time we hope to have better understanding of these cohorts.
Names and actual identities have been changed to ensure respondent privacy.
Dot Diaries

 

Contact
beta version

 

On the dot is our response to topical issues and its impact on people. We raise questions and then seek answers.

To explore the specific implications for your category, brand seek out a “being on the dot”module.

Drop us a line at info@connectingdots.in

On The Dot
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